Pet insurance provides cover for veterinary fees in the event that your pet becomes injured or unwell. It can provide peace of mind that you’re in a position to afford all the veterinary care your pet may need.

With veterinary medicine employing expensive medical techniques and medication, and with pet owners caring more and more about their pets’ health, pet insurance is becoming increasingly popular.

There are many pet insurance companies now available, with many different levels of cover and policies to choose from. Insurance companies will cover most accidents and illnesses; some may cover dental treatments – but it’s important you read the policy terms and conditions as some companies may not. Preventative treatment (such as vaccinations & flea and worm treatment) is not covered by insurance companies.

As a veterinary practice, we support the idea of pet insurance but are unable to recommend any one individual insurance company. However, we can advise on the best type of policies to look out for.

The benefits of pet insurance

Pet insurance mainly provides cover for veterinary fees if your pet is injured or becomes ill. However, other benefits may include:

  • Third party liability cover if your pet injures someone or damages someone else’s property
  • Paying you the price you paid for your pet if they become lost, stolen, or die as a result of injury or illness
  • Paying the costs of looking after your pet if you have to go into hospital for emergency medical treatment
  • Paying the cost of your holiday if it’s cancelled due to your pet needing emergency surgery close to the date you were due to leave
  • Paying the cost of emergency veterinary treatment for your pet if you take them abroad under the Pet Travel Scheme

Types of pet insurance policies

Common Types of Policy:

12 month/Annual Policies:

These policies will cover a condition for 12 months from the point when it started; after that time, the condition will be excluded – even if no treatment has been given. Financial limits will also apply.

Maximum Benefit Policies (Individual Condition Cover)

With this type of policy, you can claim a maximum amount for each condition without a time limit. After the maximum has been reached, the condition will be excluded.

Lifelong Cover

Lifelong policies provide cover that ‘recharges’ each time the policy renews. As such, these policies provide ongoing cover for long-term conditions (arthritis, heart/kidney problems, skin disease etc.) Benefit limits can be ‘per condition’ or an annual amount for all conditions.

Policy types and cover included vary between insurance companies. Please read the terms & conditions for each policy carefully.

What you need to know

In most cases, insurance companies will not cover any pre-existing conditions. A pre-existing condition is something that has been noted by you or your veterinary surgeon to be of concern with your pet before the insurance policy was taken out, whether or not treatment was required.

If you make a claim with one insurance company and cancel this policy to change to a different insurance company, the new company will usually exclude that condition and any previous noted conditions from your new policy.

It is important to find an insurance company that you wish to stay with throughout your pet’s life.

NB: Some insurance policies will add automatic exclusions for specific breed-associated conditions. Please read the terms and conditions for each policy.

Most insurance policies will deduct a policy excess. A policy excess is the amount you pay towards each condition per policy year.

Some insurance companies will also deduct a co-payment which will be a percentage of the treatment claimed.

Please check the policy terms & conditions to see if a co-payment is added or increased as your pet ages.

Ellen Whale

Ellen Whale

Patient Care Assistant/ Receptionist
PCA

Ellen joined us in 2026 after previously working in another vet practice and an animal sanctuary.

She loves horses and has two of her own called Molly and Abbie.  she also has four dogs who she enjoys walking in the Norfolk countryside. 

Adri Rossouw

Adri Rossouw

Locum Veterinary Surgeon
BVSc CertAVP (FelMed) MRCVS

Adri qualified as a Vet Surgeon in South Africa in May 1992 before moving to the UK in 1998.  She was partner in a small animal vet practice in Norfolk before retiring in May 2023.  She missed working with animals so now works as a locum part time.  She brings a wealth of experience to the team.  She achieved a CertAVP Small Animal Medicine (feline medicine) certificate in 2023.  She also enjoys orthopaedic and soft tissue surgery. 

Outside work Adri enjoys gardening, cycling and walking as well as being involved in the Gateway Church in Kings Lynn.  Adri has a tuxedo cat called Karolus and the village peacock Bob has claimed her garden.

Helen Manson

Veterinary Surgeon
BVM&S CertVOphthal MRCVS

Helen moved to Norfolk after graduating from Edinburgh Vet School in 2003. After working in practices around King’s Lynn, she joined the practice in 2023.


Helen enjoys small animal medicine and has a special interest in Ophthalmology. Helen gained her post graduate RCVS certificate in Veterinary Ophthalmology in 2012 and offers internal and external referrals for eye cases at the practice.


Outside of work, Helen is kept busy with her three children, Daisy the Labrador and Maggie the cat. She is married to Liam.

Ben Mcdonnell

Clinical Director & Veterinary Surgeon
BVSc, BSc, Cert AVP (GSAS)MRCVS

Following his graduation from Liverpool University in 2008 Ben returned to his roots in Cumbria, where he spent a short period working in mixed practice, before making the decision to work solely as a small animal veterinarian. He moved to Norfolk in 2022, when he joined our team at Swaffham, becoming a clinical director in 2025. Ben enjoys all aspects of first opinion small practice work, but especially enjoys the surgical side of the job and achieved the Royal College Certificate in Advanced Veterinary Practice (General Small Animal Surgery) in 2021.


Outside work Ben is often found exploring the Norfolk countryside and coastline with his son Joey. His other interests include mountain biking, walking, running and more recently paddle boarding.

Emily Neep

Veterinary Surgeon
BVetMed BSc(hons) MRCVS

Emily joined Swaffham Veterinary Centre in 2023, having worked as a vet in Wales. Originally from Norfolk, she was very excited to move back home! She has a keen interest in exotic animal care and also is trained in acupuncture.


In her spare time, Emily enjoys exploring her creative side with various craft projects, from crochet to jewellery making and can often be heard singing along to her favourite musical (much to the nurse’s dismay!). She has always had pets at home, ranging from various cats and dogs to a pet toad!

Liam Manson

Clinical Director & Veterinary Surgeon
BVM&S GPCert (SAS) MRCVS

Liam founded Swaffham veterinary Centre in 2014, having worked in mid-Norfolk since graduating from Edinburgh University in 2003.  He completed a surgical certificate in 2007 and continues to have a keen interest in surgery but does enjoy the variety that a busy first opinion small animal practice gives each day.

Out of work Liam enjoys spending time with his wife and children, who all enjoy travelling in the UK and abroad.  he also enjoys exploring the beautiful Norfolk countryside with his Labrador Daisy.  When given the opportunity Liam is a keen gardener.