Business

Diet Time!

Did you know that in the UK, 1 in 3 cats and 1 in 4 dogs are overweight? And as so many owners think their pet’s weight is fine, the problem continues to grow.

Feeding your pet a healthy, balanced diet is important to keeping them healthy, and making sure they live a long and happy life.


A balanced diet

Much like humans, our pets need the appropriate amounts of these ingredients in their diet:

  • Protein
  • Carbohydrates, including fibre
  • Fats
  • Vitamins and minerals
  • Water

The quantities needed will be different depending on how old your pet is, and what species they are. For an accurate assessment of the right food to feed your pet, come and have a chat with us – our team will be happy to help!


Why is fibre important?

You may have heard that fibre is nothing more than a bulking agent, but this IS NOT TRUE.

Fibre comes in 2 main forms: insoluble and soluble. Insoluble fibre usually passes through the gut, helping to maintain a feeling of fullness and keeping the bowel moving regularly. Soluble fibre is digested within the intestines and helps to produce other substances that nourish the gut cells and provide a fuel source for the gut bacteria.


Choosing a healthy diet for your pet: top tips

Always aim for a high-quality, ‘complete and balanced diet’. This should contain all the ingredients your pet needs.

Look for the following on the food’s packaging:

  • The country of manufacture
  • Minimal legal requirements
  • Contact details for enquiries/complaints
  • A money-back guarantee
  • Fixed formula
  • Meets FEDIAF and local authority standards
  • ‘Clinically proven’
  • A clear source of protein (e.g. ‘Beef’ instead of ‘Animal Protein’)



Keeping an eye on your pet’s weight

It’s not just about what you feed your pet, it’s important for them to get the right quantity of food too. Most high-quality pet foods will provide portioning guidelines. It’s important to stick to this, and not to give your pet too many treats! (If you’re using treats to help train your pet, take a note of how many you’re using and alter their meal allowance accordingly.)

Because you see them every day, it can be difficult to spot when your pet is putting on weight. We recommend weighing them regularly so you can keep track. If you’re unsure, or would like further advice on keeping your pet fit and healthy, contact us today!

Ellen Whale

Ellen Whale

Patient Care Assistant/ Receptionist
PCA

Ellen joined us in 2026 after previously working in another vet practice and an animal sanctuary.

She loves horses and has two of her own called Molly and Abbie.  she also has four dogs who she enjoys walking in the Norfolk countryside. 

Adri Rossouw

Adri Rossouw

Locum Veterinary Surgeon
BVSc CertAVP (FelMed) MRCVS

Adri qualified as a Vet Surgeon in South Africa in May 1992 before moving to the UK in 1998.  She was partner in a small animal vet practice in Norfolk before retiring in May 2023.  She missed working with animals so now works as a locum part time.  She brings a wealth of experience to the team.  She achieved a CertAVP Small Animal Medicine (feline medicine) certificate in 2023.  She also enjoys orthopaedic and soft tissue surgery. 

Outside work Adri enjoys gardening, cycling and walking as well as being involved in the Gateway Church in Kings Lynn.  Adri has a tuxedo cat called Karolus and the village peacock Bob has claimed her garden.

Helen Manson

Veterinary Surgeon
BVM&S CertVOphthal MRCVS

Helen moved to Norfolk after graduating from Edinburgh Vet School in 2003. After working in practices around King’s Lynn, she joined the practice in 2023.


Helen enjoys small animal medicine and has a special interest in Ophthalmology. Helen gained her post graduate RCVS certificate in Veterinary Ophthalmology in 2012 and offers internal and external referrals for eye cases at the practice.


Outside of work, Helen is kept busy with her three children, Daisy the Labrador and Maggie the cat. She is married to Liam.

Ben Mcdonnell

Clinical Director & Veterinary Surgeon
BVSc, BSc, Cert AVP (GSAS)MRCVS

Following his graduation from Liverpool University in 2008 Ben returned to his roots in Cumbria, where he spent a short period working in mixed practice, before making the decision to work solely as a small animal veterinarian. He moved to Norfolk in 2022, when he joined our team at Swaffham, becoming a clinical director in 2025. Ben enjoys all aspects of first opinion small practice work, but especially enjoys the surgical side of the job and achieved the Royal College Certificate in Advanced Veterinary Practice (General Small Animal Surgery) in 2021.


Outside work Ben is often found exploring the Norfolk countryside and coastline with his son Joey. His other interests include mountain biking, walking, running and more recently paddle boarding.

Emily Neep

Veterinary Surgeon
BVetMed BSc(hons) MRCVS

Emily joined Swaffham Veterinary Centre in 2023, having worked as a vet in Wales. Originally from Norfolk, she was very excited to move back home! She has a keen interest in exotic animal care and also is trained in acupuncture.


In her spare time, Emily enjoys exploring her creative side with various craft projects, from crochet to jewellery making and can often be heard singing along to her favourite musical (much to the nurse’s dismay!). She has always had pets at home, ranging from various cats and dogs to a pet toad!

Liam Manson

Clinical Director & Veterinary Surgeon
BVM&S GPCert (SAS) MRCVS

Liam founded Swaffham veterinary Centre in 2014, having worked in mid-Norfolk since graduating from Edinburgh University in 2003.  He completed a surgical certificate in 2007 and continues to have a keen interest in surgery but does enjoy the variety that a busy first opinion small animal practice gives each day.

Out of work Liam enjoys spending time with his wife and children, who all enjoy travelling in the UK and abroad.  he also enjoys exploring the beautiful Norfolk countryside with his Labrador Daisy.  When given the opportunity Liam is a keen gardener.